LEGO didn't ask us for a holiday card creator.

They wanted to let parents know that lego.com was more than just an ecommerce site.

We developed a tool for the site that let users create and share a customized holiday card 

featuring Minifigure versions of their own families.

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Every Minifigure Family card created and shared drives more traffic to the site. 

 

The concept has been adopted by markets all over the world and is still on the LEGO site today.

 

Facebook Studio Awards Gallery Selection 

Hatch Awards Merit